Capstone: An Integrated Marketing Campaign

Emerson College’s IMC course allows students to integrate coursework and skills to collaborate with classmates on a bona fide client project.

Over the course of the Fall 2013 semester, my team developed a comprehensive marketing communication plan for our client, Dr. Rodney of Portland, Maine. My role on the team was to create a press kit, which would be found on Dr. Rodney’s website, www.drrodney.com.

In the gallery attached to this post, you will find the Dr. Rodney press kit that I created and submitted as a part of the integrated marketing campaign.

2. Dr. Rodney- Company Backgrounder

Dr. Rodney Company Backgrounder

Capture

Dr. Rodney Pitch Letter- Portland Press Herald

Dr. Rodney Press Release- PE Program

Dr. Rodney Press Release- PE Program

Dr. Rodney Media Alert- PE Program

Dr. Rodney Media Alert- PE Program

Dr. Rodney Fact Sheet- PE Program

Dr. Rodney Fact Sheet- PE Program

Dr. Rodney Fact Sheet- Company

Dr. Rodney Fact Sheet- Company

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