Capstone: An Integrated Marketing Campaign

In order to graduate from Emerson College’s School of Communication, all students must enroll in and pass the capstone class. The capstone allows you to integrate nearly all of your coursework and your skills to collaborate with other students on a real-life client. Supervised by a senior professor, the campaigns that we created were then pitched to classmates, faculty and our client, Dr. Rodney of www.drrodney.com and his marketing team.

Over the course of the Fall 2013 semester, my team developed a comprehensive marketing communication plan and creative executions for our Dr. Rodney. My role on the team was to complete a press kit, which would be found on Dr. Rodney’s website.

In the gallery attached to this post, you will find the Dr. Rodney press kit that was submitted as a part of the integrated marketing campaign.

2. Dr. Rodney- Company Backgrounder

Dr. Rodney Company Backgrounder

Capture

Dr. Rodney Pitch Letter- Portland Press Herald

Dr. Rodney Press Release- PE Program

Dr. Rodney Press Release- PE Program

Dr. Rodney Media Alert- PE Program

Dr. Rodney Media Alert- PE Program

Dr. Rodney Fact Sheet- PE Program

Dr. Rodney Fact Sheet- PE Program

Dr. Rodney Fact Sheet- Company

Dr. Rodney Fact Sheet- Company

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